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Sun Direct offers a unique cinema + sports packages at a low cost compared to other DTH providers. We offer the best dth recharge packages that guarantees value for your money. You can choose single channels on a-la-carte basis or add-on packages are available with a small collection of channels and longer duration packages with great discounts and savings. Start choosing the right dth recharge package for you and reap the benefits! Enjoy our ad free 24hr movie channel or cinema club at no extra cost with out cinema plus sports package.

SUN DIRECT DTH, one of the fastest growing DTH service providers in the country, having garnered 10+ millions subscribers since its inception in December 2007, aims to become one of the leading players in the DTH space. SUN DIRECT DTH transmits digital satellite television signals across the length and breadth of India.

SUN DIRECT DTH is the first to have adopted the advanced MPEG-4 technology that offers better compression and signal quality. It is also the first to have offered High Definition (HD) content, for a whole new television viewing experience. Today, SUN DIRECT DTH has spread rapidly all over the country and offers the best entertainment value in regional content coupled with advanced yet affordable products like set top boxes with USB recordings.

  • To be the best value DTH platform in the country
  • To bring DTH services within the reach of everybody
  • To make services available at arm's reach through extensive distribution networking


CSR in India has traditionally been seen as a philanthropic activity. While the corporate houses have been engaged in doing CSR activities voluntarily, the new CSR provisions put formal and greater responsibility on companies to set out clear framework and process to ensure strict compliance.

The Companies Act, 2013 (hereinafter referred to as ‘the Act’), has introduced the idea of CSR to the forefront and through its “Comply-or-Explain” mandate, it mandates qualifying companies to constitute Corporate Social Responsibility Committee to effectively monitor CSR activities of a Company.

Further the Companies (Corporate Social Responsibility Policy) Rules, 2014 (hereinafter referred to as “CSR Rules”) lay down the framework and modalities of carrying out CSR activities which are specified in Schedule VII of the Act.

Accordingly our company decided to focus mainly on the following activities to be referred to as CSR activities.

  • Promoting education by providing financial assistance to deserving educational institutions, meritorious and needy students, including special education and employment enhancing vocation skills, especially among children, women, elderly and the differently abled; promoting livelihood enhancement projects;
  • Promoting gender equality, empowering women, setting up homes and hostels for women and orphans; setting up old age homes, day care center and such other facilities for senior citizens;
  • Ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water;
  • Promoting preventive and general health care and sanitation;
  • Protection of national heritage, art and culture, including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts;
  • Contributions or funds provided to technology incubators located within academic institutions which are approved by the Central Government;
  • Contributing to rural development projects; and
  • Such other activities and projects covered in Schedule VII to the Companies Act, 2013 amended from time to time.

Modalities and Implementation Schedule for execution of projects or programs for CSR activities:

The Company will undertake its CSR activities either directly or through ‘Sun Foundation’, a Public Chartable trust functioning in the group or through a Registered Society or established by another company under Section 8 of the Companies Act, 2013 or even to collaborate with other entities. The implementation Schedule for CSR activities will be dependent on the availability of eligible projects.


The Company shall endeavor to spend, in every financial year at least 2% of the average net profits of the Company made during the 3 immediately preceding financial years for CSR Policy.

For this purpose, "average net profit" shall be calculated in accordance with provisions of Section 198 of the Companies Act, 2013, after deducting therefrom the dividends that may be received from companies in India which are covered under and complying with the provisions of Section 135 of the Companies Act 2013.

The Company will give preference to the local area(s) in and around our offices in India. The Company may use the CSR capacities of their own personnel in executing the CSR activities and also effectively monitoring the same but such CSR expenditure shall not exceed 5% of total CSR expenditure of the company in one financial year.

Monitoring Process:

The Company Secretary shall submit a report to the CSR Committee annually about the end-use of contributions made.


    • Section 177(9) of the Companies Act, 2013 requires every company to establish a vigil mechanism. Accordingly, Sun Direct TV Private Limited (hereinafter referred to as “the Company”), which believes in highest ethical behavior, transparency, professionalism and accurate compliance with all laws, formulates the ‘Whistle Blower Policy’ to enable Directors and Employees to report concerns about unethical behavior, actual or suspected fraud or violation of the Company’s code of conduct.
    • This policy shall be applicable to all Permanent Employees and Directors of the Company.
    • A permanent employee or a Director of the Company (hereinafter referred to as Complainant or Whistle Blower) can make a complaint on any of the following incidents;
      • Any serious actual or suspected frauds
      • Illegal or unethical conduct
      • Actual or suspected violation of any law or regulation or code of conduct
      • Dissemination of confidential or proprietary information of the Company.
    • The Whistle Blower has to demonstrate or provide sufficient grounds for his /her concern but should not make any malicious allegations which would result in disciplinary action.
    • This policy must not be used as a tool for raising malicious or unfounded allegations against people in authority and /or colleagues in general.
    • The Vigil Mechanism Committee (hereinafter referred to, as “Committee” of the Company shall be responsible for effectively implementing and overseeing this policy.
    • The members of the Committee are Mr. R. Mahesh Kumar, Managing Director, Mr. K. Shanmugam, Director and Mr. Y. Anil Kumar, Director.
    • The Whistle Blower should submit the complaint on matters referred to above to Mr. R. Mahesh Kumar, Managing Director [email id:].
    • If the complaint is against the Managing Director, it can be made to Mr. K. Shanmugam [email].
    • The Complaint shall be in writing and must include detailed information about the suspected violation. Anonymous complaint will not be entertained.
    • The Whistle Blower shall raise the issue within a reasonable time but not later than two months.
    • If the Complaint is not genuine, the Committee shall summarily reject it.
    • After the scrutiny, the Committee will investigate all complaints promptly. Based on a through examination of the findings, the Committee shall submit the Report to the Chairman of the Committee.
    • The Committee will submit its report to the Board on periodical basis brief summary of Complaints received and status of the Complaints.
    • All employees have a duty to cooperate in the investigation.
    • At the conclusion of the said investigation, if the Company determines that a violation has occurred, the Company will take effective remedial action commensurate with the nature of the offense. Reasonable and necessary steps will also be taken to prevent any further violations to safeguard the business interests of the Company.
    • No adverse action shall be taken or recommended against a Whistle Blower in retaliation to his blowing the whistle.
    • Source of information to the Whistle Blower shall be disclosed to facilitate investigation.
    • Every effort will be made to keep confidential of the Whistle Blower’s identity subject to any legal constraints that may arise from time to time.
  • SUN DIRECT DTH was launched on December, 2007 with MPEG 4 technology, the first DTH service to provide it in India
  • The first one million subscriber mark was achieved in just 200 days from launch
  • SUN DIRECT DTH was the first DTH service provider to bring HD channels to India in 2009
  • SUN DIRECT DTH launched exclusive movie services in 4 different languages in the year 2011. These services are played from the biggest library of south Indian Cinemas and offered a break-free movie experience throughout the day
  • SUN DIRECT DTH launched the USB recording feature on HD boxes and made it a standard feature on all HD boxes. Coming in at a nominal premium, this once again redefined the HD segment of buyers in true SUN DIRECT DTH style
Sun Direct TV Private Limited, CIN: U92132TN2005PTC055398, Registered Office: Murasoli Maran Towers, 73, MRC Nagar Main Road,MRC Nagar Chennai- 600 028, Tel : 044- 4467 6767 FAX: 044 – 4067 9191, Email: