Highlights on the launch of DTH services:

December 8, 2008, Mumbai Sun Direct Pvt Ltd, a leading direct-to-home (DTH) service provider has announced the Pan India launch of its services in Mumbai

Sun Direct is the fastest growing DTH service provider having garnered over 1.9 million subscribers since its launch in December 2007 and aims to become one of the leading player in the DTH space by the end of this fiscal. Sun Direct adds a substantial number of subscribers every month and the company is confident of gaining further momentum with its launch of second phase in other locations of the country.

Speaking on the occasion Mr Tony D’Silva, COO of Sun Direct said “Our vision is to make SUN DTH the most preferred DTH platform in the country. Our services and bouquet of packages are value for money as we have custom designed packages for every state and region. We spent considerable amount of time since our launch last December understanding the customer appetite for entertainment and how best we can cater to their entertainment requirements and putting our distribution and post sales services in place. “

Sun DTH was the first one to move into the MPEG4 league and soon after the PAN India launch HD services will be launched. Another first from SUN DTH is the launch of exclusive comedy channels for its subscribers.

Sun Direct offers a basic package of over 130 + channels for a reasonable introductory offer of Rs.499( 5 months subscription) along with free Dish and Set top box and Rs 1000 towards installation charges . In addition to the basic package the customer can choose a regional pack of his choice for free. In addition to the introductory offer Sun Direct offers the biggest spread of 36 add on packages ranging from Rs 6 to Rs 195 per month of the most viewed channels. Sun Direct’s packages are customized in such a way that the subscriber pays only for what they see.

Unique bundling of channels and effective price packaging plans has established SUN Direct as the de facto leader in the four southern states. In the second phase during September 2008 Sun Direct launched its services in Gujarat, Rajasthan, HP, Punjab, Haryana and Delhi & NCR as part of the Pan India expansion program. With its unique bundling of channels and regional content, pricing and packaging model Sun direct has been making significant inroads into the new markets and the responses are overwhelming.

Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first one ready to offer HD Tv ( High definition ) content. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer, which is a practice followed by DTH platforms across the world.